The Top Three Mistakes Businesses make with Social Media – Mistake #3
Over the last few days, we have been outlining three common mistakes most organizations make. If you missed the first two you can catch-up by reading the previous installments.
The third mistake we’ll discuss won’t be as obvious as the first two but it is a game-changer. It is a blue-ocean strategy meaning it is VERY RARE if you ever see this happening.
Most organizations never venture into their customers’ social media platforms and interact with them there.
See, I told you this one might seem odd. However, it seems odd only because most aren’t doing this. Granted, this is somewhat easier for smaller organizations due to a smaller amount of customers. However, when an organization comments on a customer’s Instagram page, for example, it is creating a bond that is both remarkable and buzz worthy. It’s almost guaranteed the customer will be honored and will tell their friends.
With this in mind, here are four questions for you and your team:
- When is the last time your organization has liked an Instagram post or Tweet?
- When is the last time your organization has commented on a customer’s social media platform?
- What is an example of your organization reaching beyond its social media platform and engaging with a customer?
- What systems do you have in place to ensure your organization interacts with customers on their social media platform?
My point is that far too often we remain on our own platforms instead of going onto our customers platforms and having a conversation with them. Granted, responding back to your customer when they post something on your social media feed is important. But in today’s world, that’s a good start. If you want to reach the remarkable level, begin to engage people on their platforms.
Don’t keep this idea to yourself though. I would encourage you to print this series out and have a dialogue with your team about how to increase engagement with your customers and audience. Comment below and let us know what you’re learning, or best practices you and your team are implementing to enhance your interaction with your community.
Thanks for being a part of the early days of the For community!
PS. As a reminder, here is a link to my 2018 Reading List.