Guest Services is a Growth Strategy
The decision on whether a first-time guest will return next Sunday is usually decided between the parking lot and their seat.
The reason this is true can be summed up in this quote from Maya Angelou:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
I’m all for great preaching and programming, but how you serve people in your church from the moment they arrive creates an emotion. It creates a feeling that guests not only experience but remember. This is why we cannot overlook Guest Services as a Growth Strategy.
To help with this, start asking your team these three questions:
- “What feeling do we want guests to have from the parking lot to their seat?”
- “What feeling do we want guests to have when driving away?”
- “How will we determine if we are achieving that level of service?”
Next week on the blog, I’m going to outline our Guest Services Strategy. In the meantime, how would you answer these questions? Let me know and I’ll comment back.
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